Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a concept used to analyze the quality of a website based on four factors:
- Experience: The author’s first-hand experience with the subject matter.
- Expertise: The extent to which understanding is demonstrated within the content and by the author.
- Authoritativeness: The website and individual’s overall reputation in a known industry.
- Trustworthiness: The best way to earn trust and faith is by showcasing an aggregation of experience, proficiency, and authority.
E-E-A-T is part of Google’s Search Quality and Rater Guidelines that are used to assess content on the basis of on-page quality, understanding user requirements, and meeting user requirements. While E-E-A-T is not a direct ranking factor, it is an essential consideration for SEO. Google prioritizes users as well as wants in order to ensure that they see content that is accurate and also fulfills their intent. Understanding E-E-A-T and demonstrating it are two very diverse things.
The feedback from raters facilitates the search engine measure the success of algorithm updates.
What are E-E-A-T signals and what do they mean?
If you read through Google’s Search Quality Evaluator Guidelines as well as updates from the Google Search Central blog, you can start to collect clues as to why Google emphasizes E-E-A-T signals which means Experience, Expertise, Authoritativeness, and Trustworthiness; and how they define them. We will provide a summary of each of the four E-E-A-T factors here as well as tips on how to be sure you are taking them into consideration in what you issue online.
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